Brian Witkin is the founder and president of Pacific Records. As an entrepreneur and music producer, he owned a record label and chain of retail record stores by the age of twenty.[1] Witkin comes from a musical family; his father was an original member of Sha Na Na[2]
In 1999 at the age if 17 Witkin started the production company Real2Reel Records[1] because he needed a record label for his band "Warrior Finches".[3] Witkin changed the name from Real2Real Records to Pacific Records because people were having trouble spelling Real2Real, in addition to trademark issues. In 2004 Pacific Records was trademarked and became a division of his company Wingnut Media Group Incorporated, which also manufactures clothing, buttons, and stickers as promotional material.[4] Pacific Records sold compilation CDs of local artists in the San Diego area[4] including his own band "Shut Up Sigmund Freud".[1]